Time, tide and a bank holiday put paid to any real attempt at marketing the site this week.

One element that was improved was to look at local search engine services and register with a few to get listed. But as this takes some time to achieve the results for that work won't be readily apparent for sometime yet.

The site is now registered with the main search engines. Primarily under Google it is listed under http://thanetweb.co.uk and for Yahoo it is listed under http://WWW.thanetweb.co.uk.

Eventually all variations of the site with ot without the www will be included. The next stage is to start making finite changes to the targeting of the site.

The primary keywords at present do not give us the best coverage for a marketable website, so we are going to look at more relevant keywords this week and see how they will apply into the content of the site and at the same time work from a user perspective.

What we don't want to do is to dilute the efficacy of the site by drowning it in content or keywords.

Our Primary Keyword of Thanet Web Design has at last got us at least on the front page of Google, at position 10.

Using the Suggestion Tool provided by Google (See the top of this site) we can carry out a quick analysis as to how much traffic we can realistically expect:

The term 'Thanet Web Design' receives the highest searches per month for the local service at 170 searches per month. Following close behind is 'Web Design Margate' at 140 per month. So we will want to market towards that keyword as well.

We have added an extra row on our table to include 'Bounce rate'. This is so we can see how effective or ineffective the site is at catching traffic. One of the elements that you have to remember with any new site is that you will be going on and off the site a lot and so this figure will be skewed for a while, but it is an important element if you want to ensure that the traffic you attract get something of value from the site.

It is important to have some perspective about this. Don't forget it is a new site that has actually only been live online for 3 weeks, the content has yet to be improved and we have only undertaken the very basic marketing steps at this stage.