the art of blogging

What, How, Where and When to Blog – the simple guide

What to Blog

Finding the right topic upon which to pontificate is a daily ritual for many bloggers, whether professional blogger or toe dipping business amateurs. Finding the subject matter and then forming the necessaries is often a task more daunting than actually sitting down and writing what you need to.

With some, the decision and indeed the process is an easy one. They simply write whatever they want on the subject that interests them the most and hope that the content is sufficiently interesting that others who are similarly interested will be able to zone in and enjoy your ‘verbiage’ without falling asleep. (Yes, verbiage is a real word!)

So in the ‘what’ to write section you need to consider ‘what’ your core reader/customer/potential client would be interested in. For instance if you are a Kitchen Fitter you would be interested in style related articles, latest trends, fashions and strong epoxy’s. A subject which almost certainly would not appeal to accountants.

Twitter can give some idea of current trends as can Google, but really it is best to write about what you know.


How to Blog

Website, wordpress, blogger, log in, type and blog innit!

Commitment to blog is more important in some ways to the actual content. For if you cannot motivate yourself to get up each day and bang a keyboard then limited and sporadic content can be less than helpful in any coordinated attempt to raise your blogging profile.

Look at the reasons you want to blog. For most it is to promote a website, service, product or weird hobby. In which case you need to motivate yourself regularly to keep coming up with content and reasons for people to want to read your blog. Simply bashing out a few pieces every month is unlikely to win you customers, but banging out a constant stream of relevant content suddenly makes you an ‘expert’!

It is also more likely that one of your blogs will contain elements of relevance to other people, the more you have, so they are more likely then to link to your exhaustive and encyclopedic blogs for reference.

With that in mind it can be as simple as dedicating the first hour of every day to writing your thesis for the day.

You can blog in simple ways, Microsoft Word (should you prefer such a reprehensible medium) offers a simple blog link  in allowing you to connect your word documents directly into your wordpress site. Or you can simply log directly into your blogging platform be it wpress, buddy, Joomla, Modx or others.


Where to Blog

Another good place to blog is social media platforms such as Google+, LinkedIn, Faceache or others where you have a direct connection with an existing community. Not that it guarantees that anyone would read the blog or even give a passing glance. But it all helps. is a fairly useful and dynamic blogging platform that links nicely into other Google sections. Also blogging direct onto makes you ‘community’ and is often just as likely to get read by other ‘community’ bloggers.

One of the best venues, however, is always going to be someone else’s blog. Guest blogging is a growing phenomenon and one that works well for everyone as it gives you direct access to someone else’s core readership, with very useful and nice link backs to your website and or blog.

A good discerning blogger will be careful who they invite to ‘Guest Blog’ on their own site as they won’t want anything too controversial or damaging to their own reputation or online name. That said there are many benefits to opening your blog site to other bloggers, not least of which is constant stimulating content that certainly can’t hurt your main blog at all and will lead you to open your category selection and widen the variety of your own online content. The result being a larger group of wandering input junkies lusting after your site.


When to blog

Right now. Seriously, what are still doing reading this, you should be writing!

Current thinking is that most people search at all times for all things that interest them at any time that is relevant to them. As long as your blog is well optimised and the content relevant, they will find your piece. So when you actually blog is largely irrelevant……..except when you are blogging on trending issues.

For instance there is little point in blogging about England’s poor performance in the last game if there have 6 games since the one you are talking about. The dates on blogs will help visitors to understand the context but make sure you blog within an appropriate timeframe for current affairs.


So there you have it – a simple overview on how to blog. (you got this far!?!?!)