To many people, marketing is ongoing struggle.
You manage through hard work and diligence to be able to get your site within the top five of your chosen keyword on Google after months and months of hard effort, only to move onto the next project and begin the process again with a new site, then to return to find that your hard work has been destroyed by your competitors who, while your back has been turned, reviewed your site and done additional SEO work on their site, building even more content into to knock you off the first page.
SEO is a relentless and time consuming exercise in futility where the businesses with the biggest resources and manpower have the greatest advantage. All the while you feel as though Google are sniggering at your efforts and just waiting to press a button that will see ACME Corporation jump into the space that you spent months and months of serious effort to attain.
The simple fact is SEO is a mugs game. Unless you are possessed of an endless pot of money and the staff to write copious amounts of significant and relevant trending content it is unlikely that you will be able to compete with the major multi-nationals on any level.
Site titles, page titles, meta descriptions, content and media are all for nought if you do not possess the resources to be able to then market throughout social media, advertising, affiliate building, back link building network creation and standard physical marketing processes.
The content and titles just do not seem enough or relevant when compared to major TV campaign where you can offer a free Ipad to everyone who can name the 2 Dwarves whose names start with the letter ‘D’.
Suddenly the internet is ablaze with the competition and link on link explode across the inter-world that provide your competitors with the kind of backlink PR nirvana that you can only dream of.
So how do you compete?
There is no easy answer. Ultimately you have to look to provide something that your competitor can’t. Inside knowledge, a tool for measuring the widget that clips onto the thingamabob that you sell.
But be prepared to do this in the full knowledge that within a few weeks your major competitor will have produced a better, slicker and more effective version, knocking you off your spot once more.
There is no doubt that money talks in the marketing game and SEO is a constant struggle that few SME’s can afford to compete in. The only thing we can do is try to be smarter and more innovative, in full knowledge that your ideas will be stolen by the enemy.