green3-2

Fancy a surf?

The Internet has dominated the world by storm. With all media forms turning to online presence it is essential that you need to keep up to date and on top form. Using older browsers to complete everyday tasks for your trade can actually have a negative effect on your business.

For starters you can’t accomplish half as much as you want to. Time for a change? Take a look at these reasons as to why you need to upgrade your Internet browser.

• It’s not that much different. Updating your browser doesn’t mean having to learn a whole new way of life. The general concept is the same but with additions to make your life easier and faster. Plus who doesn’t love discovering new features?
• It’s faster. Although you can click a link, go make a cup of tea and come back before the page has loaded is handy at times it’s time you caught up with the rest of the world. The same applies for watching videos. If you are watching tutorials or promo material for new products the videos will no longer spend half an hour at a time buffering. Hopping from site to site at a faster speed means you can then spend that extra time after using the Internet to make your cuppa.
• Security. More up to date Internet browsers have security features installed into the software. With far too many scams and fraudulent activity roaming the Internet it is better to be safe than sorry. Having extra security to protect your payment details as well as your personal details can give you a much better experience of using the web.
• No more secret followers. As well as adding extra security features to protect you and your identity the up to date models of Internet browsers can also stop you being followed. Advertisers tend to follow you around using tracking technology to see what your habits and interests are. This is normally installed as bog standard but there are ways of removing it.

With so many benefits of updating your Internet browser you will wonder why you didn’t do it before. With the extra time gained through not waiting for buffering and other boring loading times you could in fact make yourself several cups of tea. So what are you waiting for, pop the kettle on.

the art of blogging

What, How, Where and When to Blog – the simple guide

What to Blog

Finding the right topic upon which to pontificate is a daily ritual for many bloggers, whether professional blogger or toe dipping business amateurs. Finding the subject matter and then forming the necessaries is often a task more daunting than actually sitting down and writing what you need to.

With some, the decision and indeed the process is an easy one. They simply write whatever they want on the subject that interests them the most and hope that the content is sufficiently interesting that others who are similarly interested will be able to zone in and enjoy your ‘verbiage’ without falling asleep. (Yes, verbiage is a real word!)

So in the ‘what’ to write section you need to consider ‘what’ your core reader/customer/potential client would be interested in. For instance if you are a Kitchen Fitter you would be interested in style related articles, latest trends, fashions and strong epoxy’s. A subject which almost certainly would not appeal to accountants.

Twitter can give some idea of current trends as can Google, but really it is best to write about what you know.

 

How to Blog

Website, wordpress, blogger, log in, type and blog innit!

Commitment to blog is more important in some ways to the actual content. For if you cannot motivate yourself to get up each day and bang a keyboard then limited and sporadic content can be less than helpful in any coordinated attempt to raise your blogging profile.

Look at the reasons you want to blog. For most it is to promote a website, service, product or weird hobby. In which case you need to motivate yourself regularly to keep coming up with content and reasons for people to want to read your blog. Simply bashing out a few pieces every month is unlikely to win you customers, but banging out a constant stream of relevant content suddenly makes you an ‘expert’!

It is also more likely that one of your blogs will contain elements of relevance to other people, the more you have, so they are more likely then to link to your exhaustive and encyclopedic blogs for reference.

With that in mind it can be as simple as dedicating the first hour of every day to writing your thesis for the day.

You can blog in simple ways, Microsoft Word (should you prefer such a reprehensible medium) offers a simple blog link  in allowing you to connect your word documents directly into your wordpress site. Or you can simply log directly into your blogging platform be it wpress, buddy, Joomla, Modx or others.

 

Where to Blog

Another good place to blog is social media platforms such as Google+, LinkedIn, Faceache or others where you have a direct connection with an existing community. Not that it guarantees that anyone would read the blog or even give a passing glance. But it all helps.

Blogger.com is a fairly useful and dynamic blogging platform that links nicely into other Google sections. Also blogging direct onto WordPress.com makes you ‘community’ and is often just as likely to get read by other ‘community’ bloggers.

One of the best venues, however, is always going to be someone else’s blog. Guest blogging is a growing phenomenon and one that works well for everyone as it gives you direct access to someone else’s core readership, with very useful and nice link backs to your website and or blog.

A good discerning blogger will be careful who they invite to ‘Guest Blog’ on their own site as they won’t want anything too controversial or damaging to their own reputation or online name. That said there are many benefits to opening your blog site to other bloggers, not least of which is constant stimulating content that certainly can’t hurt your main blog at all and will lead you to open your category selection and widen the variety of your own online content. The result being a larger group of wandering input junkies lusting after your site.

 

When to blog

Right now. Seriously, what are still doing reading this, you should be writing!

Current thinking is that most people search at all times for all things that interest them at any time that is relevant to them. As long as your blog is well optimised and the content relevant, they will find your piece. So when you actually blog is largely irrelevant……..except when you are blogging on trending issues.

For instance there is little point in blogging about England’s poor performance in the last game if there have 6 games since the one you are talking about. The dates on blogs will help visitors to understand the context but make sure you blog within an appropriate timeframe for current affairs.

 

So there you have it – a simple overview on how to blog. (you got this far!?!?!)

 

 

Hercules

New beginnings – an SEO herculean task

This next few months we are undertaking a Herculean task!

As with that muscled monster of myth we have 12 Labours, or in this instance 12 websites to promote and redevelop. The marketing is a fundamental key to their potential success so we need to plan an effective web marketing campaign.

Yes, we will be using the standard mix of content, social, linking and promotion that all websites are expected to take but this time I shall be opening up the techniques and tactics for each task we undertake together with explanation for the strategic decisions we are making.

Principally the intention is to evaluate the website, its market, its reach and its long term goal before we undertake any marketing development.

The first Labour is already underway:

Girlings Personal Injury Claims Lawyers specialise in securing the best possible financial conclusion for people have been injured or disabled by the inadequacy or incompetence of others. With this client we have inherited and will have to deal with the standard ‘black hat’ old technique of creating doorway pages to promote the principle site www.girlingspersonalinjury.co.uk.

Although technically this was Herc’s second task we will refer to this project as the ‘Many Headed Hydra’. There were nine heads on the Hydra…… there are 22 heads on this particular Hydra!

But that is fine. From the doorway sites we will be creating ‘satellite sites’. In essence, Google doesn’t actually mind that you have many sites as long as the sites have purpose and good relevant content and are NOT just used to falsely promote the main website.

So what is the difference between a ‘Doorway’ site and a ‘Satellite’ site. Quite simply a ‘Satellite’ site is a website that is complimentary to the main site but differs sufficiently that you would include it within the main sites web content.

A doorway site simply using keywords to create relevant backlinks with limited content and whose sole purpose is to try and push the main website up the search ranking. Google hates those.

So here is the real question, where would you use or want to use a satellite site? Easy, blogs, information resources, directories, project guides, diaries, videos……the list is endless. As a complimentary site the chances are the web will be more interested in the data and information that you would put onto a satellite site more so than your main site. Your main site is in effect your sales pitch. ‘Use us because we are simply Fab!’ Whereas on your satellite site you can actually give back to the users of the internet really useful information with the very clear direction that this information has come from your website which clearly proves that you are an expert in your field!

Instead of a doorway site you have provided the internet with a really and valuable resource and that resource then actively credits your main website and your company with the provision of the data – hence the more beneficial rating within the search engines.

Obviously it is not always as simple as that, so what we look to do is to take companies that want to promote their service in a highly competitive industry, like Personal Injury Claims Lawyers (see what I did there?), out of their comfort zone and give more of their expertise to internet users and yes their competitors.

This free provision of expertise, knowledge, services, skills is largely anathematic to highly qualified professionals who have spent a lot of time and money getting trained in specialised industries and don’t really want to simply ‘give away’ their knowledge for free. However, the web has shown that visitors are more likely to choose and opt for the more open and honest web site providers than those who insist on contact first and hiding charges or costs until they have you signed up to unbreakable contracts.

This makes the use of satellite web sites ideal for opening discussion and creating opportunities. After all you have just been more open than any of your competitors.Why wouldn’t you contact you?[/wr_column]]

This next few months we are undertaking a Herculean task!

As with that muscled monster of myth we have 12 Labours, or in this instance 12 websites to promote and redevelop. The marketing is a fundamental key to their potential success so we need to plan an effective web marketing campaign.

Yes, we will be using the standard mix of content, social, linking and promotion that all websites are expected to take but this time I shall be opening up the techniques and tactics for each task we undertake together with explanation for the strategic decisions we are making.

Principally the intention is to evaluate the website, its market, its reach and its long term goal before we undertake any marketing development.

The first Labour is already underway:

Girlings Personal Injury Claims Lawyers specialise in securing the best possible financial conclusion for people have been injured or disabled by the inadequacy or incompetence of others. With this client we have inherited and will have to deal with the standard ‘black hat’ old technique of creating doorway pages to promote the principle site www.girlingspersonalinjury.co.uk.

Although technically this was Herc’s second task we will refer to this project as the ‘Many Headed Hydra’. There were nine heads on the Hydra…… there are 22 heads on this particular Hydra!

But that is fine. From the doorway sites we will be creating ‘satellite sites’. In essence, Google doesn’t actually mind that you have many sites as long as the sites have purpose and good relevant content and are NOT just used to falsely promote the main website.

So what is the difference between a ‘Doorway’ site and a ‘Satellite’ site. Quite simply a ‘Satellite’ site is a website that is complimentary to the main site but differs sufficiently that you would include it within the main sites web content.

A doorway site simply using keywords to create relevant backlinks with limited content and whose sole purpose is to try and push the main website up the search ranking. Google hates those.

So here is the real question, where would you use or want to use a satellite site? Easy, blogs, information resources, directories, project guides, diaries, videos……the list is endless. As a complimentary site the chances are the web will be more interested in the data and information that you would put onto a satellite site more so than your main site. Your main site is in effect your sales pitch. ‘Use us because we are simply Fab!’ Whereas on your satellite site you can actually give back to the users of the internet really useful information with the very clear direction that this information has come from your website which clearly proves that you are an expert in your field!

Instead of a doorway site you have provided the internet with a really and valuable resource and that resource then actively credits your main website and your company with the provision of the data – hence the more beneficial rating within the search engines.

Obviously it is not always as simple as that, so what we look to do is to take companies that want to promote their service in a highly competitive industry, like Personal Injury Claims Lawyers (see what I did there?), out of their comfort zone and give more of their expertise to internet users and yes their competitors.

This free provision of expertise, knowledge, services, skills is largely anathematic to highly qualified professionals who have spent a lot of time and money getting trained in specialised industries and don’t really want to simply ‘give away’ their knowledge for free. However, the web has shown that visitors are more likely to choose and opt for the more open and honest web site providers than those who insist on contact first and hiding charges or costs until they have you signed up to unbreakable contracts.

This makes the use of satellite web sites ideal for opening discussion and creating opportunities. After all you have just been more open than any of your competitors.Why wouldn’t you contact you?

Don’t get bitten!

New algorithms used by google mean don’t put link backs in your footer areas.

The new algorithm is actively penalising misused keyword links on websites, specifically where that keyword link is used for the purposes of promotion and keyword marketing.

Rules are now just provide a site link with a brief explanation or better attach a no follow instruction to google bots!