ESSENTIAL CONTENT BASICS

Content is the driving force on your website. Getting your content right is crucial to having an effective website both in terms of marketing but also to provide your visitors with value for taking to the time to access your site.

There are many other articles on this site about keywords, search engines and marketing, but the fundamental truth is that you wanted a website for a reason.

Why did you want the website in  the first place? To sell? to advertise? to make money? to advise? to inform?

The fact of the matter is that in order for any site to be effective it has to give.

Content is what you would use in order to provide that which your site is giving. It is the words, the framework the imagery and the sole purpose of your websites existence.

It is also the reason for the search engines to bother to review your site. The more interesting and open your content is then the more successful it will become. Ultimately what you are trying to do is get visitors to your site – not search engines.

Search engines have had years of tricks and techniques by search engine marketing people who figure out how the search engines automatically place sites and then over emphasise an aspect of that methodology to achieve high rankings within those search engines.

At the end of the day – if you are looking for a dog grooming parlour or a local vet, you do not want to find the first two pages of your search results taken up by Pet Insurance companies. Up to a few years ago the biggest transgressors for this type of ‘in your face’ marketing was very much down to clever marketing techniques designed to put sites in your line of view that were not wholly relevant to your search.

The search engines responded by making content the key even then. Leading to many SEO companies using their key marketing words like pet, dog, grooming as hidden words on pages (same font, same colour as background) so that the search think that the level of relevancy of the keyword used was very much related to those search terms.

This lead to the search engines ignoring content that was the same colour as backgrounds, forcing the SEO companies to redeploy the keywords and repeating them in the live content. Which then led to the search engines penalising repeated uses of words… and so on.

Consequently search engines like Google and Yahoo have to constantly change their techniques to ensure that their results are relevant and accurate.

So now it is finally getting to the point that if you want to have a highly placed website with any of the searchyou have to have good relevant content that clearly establishes what you are, what you do and how you achieve it.

  • Make your site clear
  • Give your visitors more than they need and all they could ask for
  • Provide something that others would like
  • Make your site a valuable resource
  • Maintain it regularly

There is no need to resort to tricks to ensure good search engine positioning. Honesty and clarity are all everyone has ever wanted.

Your content reflects what you do and retrospectively confirms to the search engines what you do. So make your content relevant, tell visitors less about who you are and more about what you do.

Like the Kevin Costner film said – ‘build it and they will come’

This page has been optimised to reflect the word content. It’s is not a big search term but it will hopefully demonstrate how a word can be built into a website to reflect the ‘what I do’ element.

The other aspect to having good content is also that were you to provide knowledge, information or images that no others could or would because you are a specialist then more people are likely to reference your site as a source of information, increasing your importance within the online community and thereby increasing your Google page rank.

So giving a little actually gets you quite a lot.

Simple Steps to online Marketing

This checklist will allow you to tick off the elements of your website that you need to adapt and change to maximise your marketing opportunities. The SEO checklist helps you to evaluate your website bearing in mind the basic tenets of search engine optimisation.

1. Primary Keyword/s– although you have a vast number of keywords throughout your site, the search engines place relevance on the most prominent keywords used on each page. So before you even start your site, you need to have a focus and explain what the site is about. That becomes your primary keyword

2. Usage – Once you have your keyword or words you need to use them effectively. Most search engines use the ‘cloud’ system, which identifies the strongest keywords on a page and takes that as an indication of how relevant your site is to certain search criteria. Obviously it has to make sense and the last thing you want is to ‘spam’ or create gibberish on your page. After all, whats the point of getting people to your site and then confusing them.

3. Links – Internal links can be just as important as external links. More importantly, keyword links have greater value in everything and helps the search engines by directing them to relevant content.

4. Friends– Whether they are partners, friends or affiliates, the more you can get good quality sites to link back to your site will help your site to achieve good position in the search engines, especially Google.

5. Clarity – After all the effort on the optimisation front, don’t lose the clarity of the website by using techniques over service. Remember you are doing all this to drive people to the site. In return they are going to want easy navigation, simple services and a website that answers their questions.

That is only the start but by having these basics your site has a greater opportunity of achieving your ultimate goals.

Above all else the site has to have a clearly defined purpose. Get your site right and the SEO will follow.

Internet Marketing UK

Research Mode is the key delivery arm of Mode Solutions. Our main service provision is as Internet Marketing UK Consultants.

Our Primary and Core Service is Internet Marketing throughout the UK.

With over 12 years of experience in this field we know we can make a significant and sustainable impact for our Internet and Web Marketing clients.

Investing in a web site is more than just investing money.  The principle reason that people visit your web site is because of what you put on it.  They are on your site to read about what you do or sell.

When we say an invested web site is a successful web site, we are not necessarily talking about the monetary aspect.  The main cost is time.

Internet Marketing in the UK is vibrant and complex with many websites failing to make an impression because of very basic errors. Marketing, whether it be on the internet or even offline is crucial to the success of any business, possbily more so in the UK because of the diverse nature and strong competition at local levels.

90% of internet marketing is research and analysis.  You need to know who your customers are, what they are looking for and how they are going to find you.

We specialise in carrying out market research for you and presenting the information in an easy to understand format so that you can develop your web site for maximum impact and return.

We offer a whole range of internet marketing options for UK based clients.

Market research takes many forms, but the old saying that “Content is King” is never truer than on the Internet.  Our range of Internet Marketing services specialise in interpreting the marketing data, reviewing the site content, analysing your customers and developing the right content to maximise the success of your web site.

For more details of our Internet Marketing UK services and costs, please take time to review the pages on this web site.

To improve the opportunities for our clients in the UK we have developed a revolutionary Internet Marketing UK System that is designed to work in 90% of all online buiness. The Internet Marketing System is a two stage process that works form the basic level to get the sites found and then at the advanced stage to improve targeted results.

We have very quickly identified the key elements that need to be covered to effectively market an internet presence in the UK.

Internet Marketing UK System